We develop solutions for brands and retailers based on leading edge research

SHELF CONFIDENCE

Our book takes readers behind the scenes of consumer products retailing, uncovering and explaining the extent, the causes, and the shopper reactions to out-of-stock items. We draw on our decades of experience studying the availability of consumer goods to explore how to improve service levels, slash costs, boost efficiency, and enhance customer satisfaction. Whether you’re a manufacturer, wholesaler, retailer, retailer consultant, researcher, member of the media, or a member of a trade association, you’ll discover useful insights in our well-researched book.

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WHAT WE DO

CONSULTING

RESEARCH

TALKS & WEBINARS

RESEARCH VALIDATION AND 3RD PARTY AUDITING

OUR METHODOLOGY

Our Availability Scorecard is at the core of the 5-Step Methodology

It consists of the following three general areas:

Strategy & Measurement

Causes of Stock-outs

& Voids

Consequences &

Countermeasures

Asses Availability Strategy

1

We work with your key executives from sales, supply chain and shopper insights to assess your strategy to maintain availability and manage out-of-stocks, both in the store and on the digital shelf.

Measure Availability Extent

2

We partner with online retail analytics firms to measure the extent of your availability and out-of-stocks for the SKUs in the shopper’s consideration set and benchmark it against industry thresholds.

Survey Shopper Reactions to Non-Availability

3

We partner with shopper panel providers to survey reactions of your shoppers to out-of-stocks and develop a customized shopper survey instrument.

Estimate Prize of Increasing Availability

4

We analyze the collected data on extent of availability and the reactions to out-of-stocks to calculate the retailer and brand loss and the lost sales opportunity.

Implement Countermeasures to Enhance Availability

5

We use the collected data on extent of availability and reactions to out-of-stocks to refine your retail strategy—online and in the store—and work with you to implement best practice tools.

Expertise in the study and examination in the digital retail and consumer goods industry