Prof. Daniel Corsten
Daniel Corsten is an expert on global retailing and a Professor of Operations and Technology at IE University in Madrid. He was also Visiting Professor at INSEAD, the Wharton School, the London Business School, and the Harvard Business School. He obtained his PhD at the University of St. Gallen.
Daniel has more than 25 years of experience in retail and consumer goods, as a serial entrepreneur and investor in Retail AI startups, and as a Director of the Fulcrum Technology Group. He has researched and consulted with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever. He has advised these blue chip companies on how to improve their retail execution, sharpen their digital strategy, and improve their shopper insights.
Daniel’s research has been published in the Harvard Business Review and peer-reviewed academic journals such as Management Science, Journal of Marketing, Journal of Operations Management, and the Strategic Management Journal.
Daniel Corsten
Professor of Operations and Technology
IE Business School | Maria de Molina 12. 28006 Madrid
Prof. Tom Gruen
Tom Gruen is Professor of Marketing at University of New Hampshire in the US, where he is Chair of the Marketing Department at the Peter T. Paul College of Business.
His previous appointments were at the University of Colorado at Colorado Springs and the Goizueta Business School at Emory University.
He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business.
Before entering the academic world, he worked as a retail trade association executive for ten years. His research focuses on the management of customer relationships. His current research interests include retail out-of-stocks in an omni-channel world, category management, sales and marketing outsourcing, brand-loyalty losses, and customer-to-customer value creation.
His research has been widely published in highly respected journals including the Harvard Business Review, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, Journal of Applied Psychology, and Journal of Operations Management.
Thomas W. Gruen
Professor of Marketing and Marketing Department Chair
Peter T. Paul College of Business & Economics
University of New Hampshire | Paul College 370A Durham, NH 03824