MORE ABOUT THE BOOK
Whether a shopper is in a brick & mortar store or is shopping online the prerequisite to selling an item is availability, to have items accessible for purchase at what has been termed, “the first moment of truth,” and what we call Shelf-Confidence.
This book takes readers behind the scenes of consumer products retailing, uncovering and explaining the extent, the causes, and the shopper reactions to out-of-stock items.
Shelf-Confidence will resonate with manufacturers, wholesalers, retailers, media, trade associations, researchers, and retail consultants who are interested in improving the service levels, lowering costs, improving efficiency, and enhancing customer satisfaction in the consumer goods manufacturing, distribution, and retailing industries.
A practical guide to examination reducing out-of-stocks and improving product availability at retail
Milan Turk, Jr., former Vice President, the Procter & Gamble Company
"Shelf-Confidence will provide you with an invaluable collection of documented research, tested
insights and actionable conclusions from twenty years of studying the out-of-stock issue.”
Sir Terry Leahy, former CEO Tesco Stores
"The thorough and practical research in this book will help retailers take waste out of the supply
chain, improve omni-channel product availability, and ‘change their game"
''This practical book provides industry benchmarks and best practices to improve availability online and offline''
Olaf Koch, former CEO Metro Group, Partner at Zintinus
TABLE OF CONTENTS
Part I Examining Global Retail On-Shelf Availability
Chapter 1 How and Why We Study Out-of-Stocks
Chapter 2 The Extent of Out-Of-Stocks
Chapter 3 Consumer Responses to Out-Of-Stocks
Chapter 4 Causes of Out-Of-Stocks
Chapter 5 The Financial and Managerial Implications of Out-Of-Stocks
Part II Improving Retail On-Shelf Availability
Chapter 6 Identifying and Addressing Out-of-Stocks
Chapter 7 Understanding the Total Cost of Out-Of-Stocks
Chapter 8 Understanding Out-Of-Stocks Through Measurement
Chapter 9 Lowering Out-Of-Stocks—Our Hypotheses and Studies
Chapter 10 How to Achieve and Maintain Lower Levels of Out-Of-Stocks
Part III Understanding Global Retail Online Availability
Chapter 11 Measuring the Extent of Online Availability Chapter 12 Shoppers Reactions to Non-Online Availability: Searching, Switching, and Loyalty
Chapter 13 Estimating Online Availability Prize
Chapter 14 Implementing Online Availability Measures
Conclusion
Chapter 15 What does the Future Require?
References and Resources, Index
While the digitally fueled pace of change may have been accelerated in recent times, Corsten and Gruen’s book, Shelf Confidence, is essential reading for anybody who wants to understand why it still pays to get the basics in retailing right. Indeed, covering the retail basics has become all the more important in the wake of panic buying, empty shelves and poor substitutions, much as less when managing increased supply chain challenges emerging from the added complexity of selling online as well as in stores. As such, the breadth and depth of research, knowledge and insight shared in this book will also help industry practitioners and academics alike navigate the next wave of disruption.
Miya Knights, Author, Consultant and Retail Technology publisher
